A sales director who knows your pipeline.
Most owners don't need more leads — they need someone making sure the leads they have get chased. The AI Sales Director reads your live pipeline every session and turns it into a plan: who to call today, what to send, when to follow up. It's straight-talking, it remembers every conversation, and it holds you to the commitments you make.
From pipeline to plan in one session.
It reads your pipeline
Every session starts from your live leads — scores, stages, quiet threads and what you told it last time. No forms to fill in, no exports: it already knows the state of play.
You get today's plan
Who to call first and why, what to send, and which stale enquiries to rescue — by name, in priority order. Straight talk, no fluff, built from your actual numbers.
It holds you to it
One to three dated commitments per session, tracked to done. Next time you open it, the first question is whether you did what you said — which is exactly what a good sales director does.
Direction, not dashboards.
Who to call today
Your hottest scores and most-at-risk enquiries surfaced first, by name — so the next hour goes on the leads most likely to become jobs.
Stale leads rescued
Enquiries that have gone quiet get flagged before they go cold, with a suggested way back in that doesn't feel like pestering.
Dated commitments
It agrees one to three concrete actions with you each session — with dates — and follows up on them. Accountability is the feature.
A playbook you can edit
Speed-to-lead, follow-up cadences, quoting with confidence — proven plays applied to your pipeline, and fully editable so it coaches your way.
Remembers every session
It recalls what you discussed, what you committed to and what worked — so the coaching compounds instead of starting from scratch.
Works your real numbers
Advice is grounded in your scores, stages and history — never generic sales theory pasted over the top of your business.
Private to your account
Your pipeline, conversations and commitments stay yours alone — never shared, never used to advise anyone else.
Acts in seconds
Every 'send the follow-up' lands next to one-click AI replies, automated sequences and SMS from the lead card — advice you can act on immediately.
One price, one click.
AI Sales Director
- Daily plans built from your real leads
- Stale enquiries chased by name
- 1-3 dated commitments per session, tracked to done
- Proven, editable sales playbook
- Completely private to your account
No setup fee. Added to your existing subscription — one invoice, one card. Cancel any time from your dashboard.
AI Sales Director FAQs.
What is an AI Sales Director?
It's a straight-talking AI that reads your live pipeline — your actual leads, scores, stages and quiet threads — and turns it into a working plan: who to call today, what to send, and when to follow up. It's not a dashboard you have to interpret; it tells you, by name, which enquiries are going stale and which hot scores deserve the next hour. It remembers every conversation you've had with it, so the advice builds instead of resetting.
How is that different from my CRM's reports?
Reports describe; a director directs. Instead of a chart showing you have eleven leads in 'Qualified', it says: ring Sarah about the August wedding first — she scored 92 and has gone quiet for four days — then send the follow-up to Acme before lunch. It also sets one to three dated commitments each session and checks whether you actually did them, which is the part most owners are missing.
What's in the sales playbook?
A proven set of plays for service businesses — speed-to-lead (why the first responder usually wins), follow-up cadences that don't feel pushy, and quoting with confidence — applied to your real pipeline rather than presented as theory. And it's fully editable: change a play, add your own rules about your market, and the director coaches from your version from then on.
Does it send emails or messages for me?
It directs; you stay in control of the sending. When it says 'send the follow-up to Acme', your Lead Capture AI account already has one-click AI-drafted replies, automatic follow-up sequences and SMS/WhatsApp from the lead card — so acting on the advice usually takes seconds. Nothing goes out to a customer without you.
Is my pipeline data private?
Completely private to your account. The Sales Director reads your pipeline to advise you and nobody else — your leads, conversations and commitments are never shared with other businesses or used to coach anyone else's account.
How much does the AI Sales Director cost?
£20/month on any Lead Capture AI plan, with no setup fee. You add it from your dashboard in one click and cancel the same way, any time. Most owners find one rescued enquiry a month pays for it several times over — and it typically finds one in the first session.
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Add the AI Sales Director to your account and get today's plan in your first session — who to call, what to send, and the commitments that turn a pipeline into revenue.
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